Okay, dear readers (and this is mostly for pastors), before perusing this, there are two assumptions you have to agree with for this post to make any sense:
Assumption number 1: your purpose in life is defined by how God rescued you.
Assumption number 2: the core of your life purpose is helping others to experience that as well and to know Jesus of Nazareth as the Rightful King of the earth.
Are we fairly agreed? Then let’s move on…
In bringing people who are estranged from God back to Him, there are two ways to accomplish that: we either attract them or we go find them. And if we do this in the context of a community of believers, we either create environments designed to attract people and/or we develop missional or incarnational communities embedded in the area that we want to reach. And frankly, both approaches are closely joined at the hip. Let’s think both/and for a few moments…
Consider your own neighborhood. When you first moved into your neighborhood, you probably didn’t knock on your neighbors’ doors to tell them they needed to repent. More than likely, you began “get-to-know-them” conversations while cutting the grass or washing your car. And then perhaps you invited them over to grill out. Maybe you took a big risk and even started an “explorers” Bible study. Regardless, you thought about your environment—probably straightened up the house, vacuumed, cleaned the bathroom, baked some great smelling brownies or picked up some decent wine and brie. Whatever. You invited them into your family’s emotional field.
In many ways, you were first wanting to win them to yourself…so they might know you’re fairly normal and to earn enough relational capital to share the most important thing in your life: your story and how it connects with God’s.
It wasn’t about making them an evangelistic project. That’s creepy. But it was all about love; you were genuinely caring for them…and motivated by the Holy Spirit to share the Best News of the Universe: that God loves them and was offering amnesty...that heaven had invaded earth.
But what never fails to baffle me is how often many pastors ever give a moment’s thought about the atmosphere of their church environments. Or their church’s culture…and how that’s expressed. We’re inviting people into our “family’s” emotional field.
It’s the vibe.
Vibe is a term jazz musicians used for years about the feel music has to have. It’s all about atmosphere…it’s what others feel as you do business. You can play the right notes with the hippest players on the best equipment, but not have any vibe. It just doesn’t feel right.
Or imagine going to two different parties in one night. Both of them have the same elements: food, friends and music. But one of them is a total drag and feels draining…while the other one is a blast and energizing. Chances are pretty good we’ll avoid the former party at that place the next time. Vibe is critical.
Every organization has a vibe. Families have a vibe. You can spend a few minutes in a home and quickly pick up that this family does not have a lot of fun together...or this family is so unstructured nothing is ever accomplished...or so structured that creativity is choked. If the atmosphere were such that I prefer not visiting that house again, I would say there is no vibe, at least a good one.
Every church has a vibe as well. Your church’s atmosphere is charged with something…or nothing. When thinking about the weekend services of your church, I would consider five essential vibe assessors: Participation, Energy, Inclusiveness, Quality and Flow.
Are people engaged? Are they actively listening during the teaching? Are they responding in some way during worship? Is there any attempt to assess people experiencing God in some tangible way? Was there any laughter during the teaching (Humor is a big deal: it’s a major indicator of icebreaking. I used to tell our creative team, “Theology is easy; humor is hard.”)? Were people invited in any way to receive the Good News? Are people given an opportunity to connect further with the church and are responding in some measurable way? On a scale of one-to-ten, how would you honestly rate the level of participation? Even if it’s highly produced (not my personal leaning…), it still has to have opportunity for people to feel they were engaged in some way. Of course the numbers will be higher in a small group or church than in a megachurch setting.
Were the worship songs directed to God? Did the music feel more like a dirge than a celebration (Vineyard churches must learn to balance intimate worship with up-tempo celebration songs)? Did the people on the platform (worship leader, transition person or host, speaker) appear warm, authentically energetic, and loose/informal…or cold, bored, disingenuous or cheesy (even if you personally know they’re not like that)? Was the message inspirational/challenging in some way? On a scale from (1) boring or irrelevant to (10) a call-to-action or soul-touching, where was the message? Is there some sense of the presence of God?
Were the words to songs easily accessible as well as understandable? Was the room lighting appropriate (allowing for some anonymity yet warm and inviting)? Was the language culturally-sensitive and inclusive or too “inside” and filled with buzzwords and Christianese? Were there enough descriptions and explanations of the order of the service? Was there culturally-inclusive music before and after the service? Did the graphics seem friendly and inviting? Were the announcements too much for “family insiders”? How does your hospitality team come off?—are they busy talking with each other, or targeting people like desperate used-car salespeople? Did the service come off authentically transparent?
How are the worship leader’s abilities (unprepared, distractingly poor or confident and genuinely worshipful)? How did the worship leader connect with the congregation?—did he or she have a good rapport and warmth or seem remote and weirdly spiritual? How did the worship band look: bored, like they just woke up or picked up their instrument for the first time? How was the sound? Was the message engaging and challenging or boring and irrelevant? Was it too long, rambling, redundant? (IMHO, great communicators can handle 35 to 45 minute talks, but most of us could cut the fluff and have way better messages by keeping them at no more than 25 minutes. And a little reality check: great communicators are few and far between. How many b-ballers actually make it to the NBA? There are only a few Andy Stanleys…)
Once again, how long was the message? Enough said. How long was the service (if you want to know how long it should be, ask your volunteers in the nursery—you’ll get an earful)? Did people leave wanting more (that’s a good sign)? Was the order of the service paced well? Was there a sense of continuity with each part? Did the worship leader talk between songs? (Stop it. Please.) How long were the announcements?—people automatically tune out during this part. Believe me. Why torture them? Did the service seem connected thematically (Really?—an up-tempo song after the message on crucifixion?)? Did things feel disjointed?
A final note: Of course these are subjective. But as a leader, you have to begin to benchmark them against what you want to achieve in creating invitational environments. If you don’t create and protect the vibe, believe me, someone else in your church will. I would ask an outsider to give you their honest opinion of what they experience in your service…from the time they drove into the parking lot to when they left.
What culture has your church created? Better yet, what culture do you want to create?